What We Stand For
Our Core Values at RARE Plumbing
These are not words on a wall in a boardroom. They are the standards our engineers are hired against, trained to, and held accountable for — in every home, on every job, every single day.
The RARE Manifesto
"We believe that a tradesperson entering your home is a guest — and should behave like one."
"We believe that expertise should be explained, not used to confuse or upsell."
"We believe that the best companies are defined by what they do when no one is watching."
"We believe that discretion is a professional standard, not a premium add-on."
"We believe that 'good enough' is not good enough — not in Mayfair, not in Marylebone, not anywhere."
Eight Values. One Standard.
Each value is a commitment — to our clients, to our team, and to the craft of doing this job properly.
Integrity in Every Job
We do what we say. Every time.
From the accuracy of our quote to the quality of our finish, our word is our bond. If something changes mid-job, we tell you before we proceed — not after. No hidden charges, no surprises, no excuses.
Uncompromising Craftsmanship
The standard is excellence — always.
We take pride in our work. Every solder joint, every pipe run, every commissioning check is done to the highest standard — not the fastest. We would rather take longer and get it right than cut corners and come back.
Absolute Discretion
Your home is not our marketing material.
Every RARE employee signs a Non-Disclosure Agreement. We never name clients, photograph properties for promotional purposes, or discuss our work on a property with anyone outside the team. Discretion is not a choice at RARE — it is a legal commitment.
Genuine Care
We treat your home as our own.
Dust sheets go down before anything else. Tools are set on protective mats. We restore every workspace to how we found it — or better. We care not just about the pipe we are fixing, but about the floor it runs beneath and the family living above it.
Respect for Your Time
We show up. On time. Prepared.
Our engineers arrive in the agreed window — not hours later with a phone call apology. We carry the parts most likely needed based on your description. No second trips for components that should have been on the van.
Technical Excellence
Expertise that keeps pace with every system.
From heritage cast iron radiators to the latest Heatmiser smart controls and Vaillant commercial boilers, our engineers train continuously. Gas Safe registration is a minimum — RARE engineers hold manufacturer accreditations and specialist certifications that most companies cannot match.
Long-Term Relationships
We are here for years — not just one visit.
Our membership clients trust us with their homes season after season. We remember your system, your preferences, and your property. That continuity means faster diagnosis, better advice, and a team that genuinely has a stake in your home running perfectly.
Decisive Action
No dithering. No passing the buck.
When something needs to be done, we do it. Our engineers are empowered to make decisions on-site, source parts immediately, and resolve problems the same day where possible. Bureaucracy is the enemy of a warm home — we do not let it win.
13+ Years. Same Values.
These Values Are Why We Are Still Here
RARE was founded because the founders believed London's most prestigious homes deserved a plumbing and heating company that matched their standards. A quarter of a century later, those same values are what keep our clients returning year after year.
We do not advertise extensively. We do not need to. Our reputation — built job by job, on the back of these commitments — does the work for us.
Book a Specialist Engineer
Gas Safe registered. Same-day response across London.